Tuesday, February 15, 2011

REMINDER: Nationwide Bedtime Story Starts Today (Cat in the Hat - read by Justin Bieber)

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"Bieber Fever" is hoping to spread into reading fever.
Today, February 15th, starts a nationwide annual bedtime story event hosted by the BOOK IT® program which is sponsored by Pizza Hut®. Grab your comfiest blanket and favorite PJs and find a good spot in front of the computer. This event will be available all day long, so you can do it at bedtime. This year they are teaming up with Justin Bieber, the Grammy Nominated R&B/Pop singing sensation, as this year's celebrity reader to motivate children to read more and help them develop a lifelong love of reading. Children, parents and teachers alike are encouraged to join the online webcast of Justin’s reading at http://www.bookitprogram.com/.

Justin will host this year’s event by reading his favorite childhood book, Dr. Seuss’s classic, The Cat in the Hat. Last year, approximately 215,000 people joined the webcast, setting a new record for the event. Pizza Hut is challenging classrooms and families across America to join the 2011 event and if total attendance surpasses last year’s attendance record, then BOOK IT®! will donate $25,000 to the Pencils of Promise charity. Supported by Justin, Pencils of Promise is a global movement that partners with local communities to build schools in the developing world.

How do I participate?
Readers can join in by logging on to http://www.bookitprogram.com starting on February 15 starting at 6 a.m. PST. The webcast will be available online until 9:59 p.m. PST on February 18. The read-along will feature Bieber reading Cat in the Hat along with activities, a chance to win prizes and tips on how to raise a reader.

Also, there is a new Facebook application invites users to showcase their “Bieber Fever” by uploading his signature purple glasses to a photo of their choice, and sharing it with their friends on Facebook and Twitter.  Pizza Hut will donate $1 to Pencils of Promise – up to $10,000 – every time the app is shared.  Visit facebook.com/PizzaHut.

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